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The polls said Douglas Wilder would win by ten points. The final margin was 6,74
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January 13

Wilder Elected: First Black American Governor

The polls said Douglas Wilder would win by ten points. The final margin was 6,741 votes out of 1.8 million cast, less than half a percentage point, close enough to trigger an automatic recount. When the recount confirmed his victory, Wilder became the first African American elected governor in the history of the United States, taking office in Richmond, the former capital of the Confederacy. The gap between the polling and the result became a case study in what political scientists call the Bradley effect, named after Los Angeles mayor Tom Bradley, who lost the 1982 California governor's race despite leading in polls. The theory holds that some white voters tell pollsters they support Black candidates but vote differently in private. Wilder's race appeared to confirm the phenomenon, though his campaign's decision to run aggressively on a pro-choice platform in a conservative state also complicated the analysis. Wilder was sworn in on January 13, 1990, by retired Supreme Court Justice Lewis F. Powell Jr., himself a Virginian. The ceremony took place on the steps of the state capitol designed by Thomas Jefferson, a building where enslaved people had once been auctioned on its grounds. The symbolism was unavoidable, and Wilder leaned into it, framing his election as evidence of Virginia's transformation from the heart of the old South to something more complicated and hopeful. His gubernatorial record reflected pragmatism over symbolism. He inherited a budget crisis and balanced the books through spending cuts that frustrated liberal allies. He pushed gun control legislation through the state assembly, signed a bill limiting handgun purchases to one per month, and ordered Virginia's state agencies to divest from apartheid-era South Africa, making it the first Southern state to do so. The NAACP awarded him the Spingarn Medal in recognition of his historic achievement. Wilder's election proved that a Black candidate could win statewide office in the Deep South, but the razor-thin margin also revealed how far the country still had to go.

January 13, 1990

36 years ago

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