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Walter Chrysler reorganized the failing Maxwell Motor Company into the Chrysler
Featured Event 1925 Event

June 6

Chrysler Born: Walter Launches Auto Giant

Walter Chrysler reorganized the failing Maxwell Motor Company into the Chrysler Corporation, creating America's third major automaker virtually overnight. His engineering-first approach produced cars that outperformed competitors at lower price points, and within three years Chrysler had absorbed Dodge Brothers to become a permanent fixture of Detroit's Big Three.

June 6, 1925

101 years ago

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