Today In History logo TIH
Featured Event 1925 Event

July 21

Campbell Breaks 150 MPH: Speed Record Shattered in Wales

Sir Malcolm Campbell drove a Sunbeam 350HP across Pendine Sands in Wales at a two-way average of 150.33 mph, becoming the first person to break the 150 mph land speed barrier. The record launched a decades-long obsession with speed that led Campbell to break the land speed record nine times and the water speed record four times. His son Donald would inherit and ultimately die pursuing the same quest. The Pendine Sands run took place on a seven-mile stretch of hard-packed beach on Carmarthen Bay, one of the few natural surfaces flat and long enough for high-speed attempts. The beach had to be measured and cleared before each run, and tidal timing dictated the schedule — Campbell could only drive during the narrow window when the sand was exposed and firm. He named all his vehicles Bluebird after the Maeterlinck play about the search for happiness, a superstition he carried throughout his career and passed to his son. Between 1924 and 1935, he pushed the land speed record from 146 to 301 mph, each attempt requiring progressively more powerful and dangerous machines. He moved from Pendine Sands to Daytona Beach and finally to the Bonneville Salt Flats as the speeds outgrew available surfaces. Each venue demanded a different approach — sand behaved differently from salt at 300 mph, and tire technology had to evolve with each new surface and speed threshold. His water speed campaigns on Lake Maggiore, Hallwilersee in Switzerland, and Coniston Water in England's Lake District were equally relentless. He held the water speed record at 141 mph when he died in 1948. Donald inherited both the Bluebird name and his father's fatal compulsion. He broke the water speed record seven times and the land speed record once, and in 1964 became the only person to hold both records simultaneously. His streak ended on Coniston Water on January 4, 1967, when Bluebird K7 flipped at over 300 mph during an attempt to push the water speed record past 300 mph. His body and the wreckage were recovered from the lake in 2001, thirty-four years after the crash. The Campbell dynasty's combined thirteen world speed records remain unmatched by any family in the history of motorsport.

July 21, 1925

101 years ago

What Else Happened on July 21

Talk to History

Have a conversation with historical figures who witnessed this era. Ask questions, explore perspectives, and bring history to life.

Start Talking