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Joan Ganz Cooney and Lloyd Morrisett harnessed the addictive power of television
Featured Event 1969 Event

November 10

Sesame Street Premieres: Revolutionizing Children's Education

Joan Ganz Cooney and Lloyd Morrisett harnessed the addictive power of television to prepare young children for school, launching Sesame Street on November 10, 1969. This new program became the first preschool show to base its entire production on rigorous laboratory research, earning immediate high ratings and adulatory reviews. Its success spawned twenty international versions and broadcast reach across over 120 countries by its fortieth anniversary.

November 10, 1969

57 years ago

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What Else Happened on November 10

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