Today In History logo TIH
MTV ignited a cultural shift by launching with John Lack's "Ladies and gentlemen
Featured Event 1981 Event

August 1

MTV Launches: Music Television Revolutionizes Culture

MTV ignited a cultural shift by launching with John Lack's "Ladies and gentlemen, rock and roll" over Space Shuttle footage, immediately bypassing legal hurdles that blocked Neil Armstrong's famous quote. This new visual medium forced record stores to stock British acts like Men at Work and Bow Wow Wow within two months, sparking the Second British Invasion as radio stations struggled to catch up.

August 1, 1981

45 years ago

Key Figures & Places

What Else Happened on August 1

Talk to History

Have a conversation with historical figures who witnessed this era. Ask questions, explore perspectives, and bring history to life.

Start Talking