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The Hollywood Sign officially dedicates its presence above Los Angeles as a mass
Featured Event 1923 Event

July 13

Hollywoodland Unveiled: A Sign Becomes an Icon

The Hollywood Sign officially dedicates its presence above Los Angeles as a massive billboard for real estate, originally spelling out "Hollywoodland" to lure buyers to a new subdivision. After the city strips the final four letters during a 1949 renovation, the structure transforms from a commercial advertisement into an enduring global symbol of the American film industry.

July 13, 1923

103 years ago

Key Figures & Places

What Else Happened on July 13

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