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General Mills shipped its new Cheerioats cereal to six test markets, launching t
Featured Event 1941 Event

May 2

Cheerioats Launches: A Breakfast Icon Is Born

General Mills shipped its new Cheerioats cereal to six test markets, launching the product that would eventually become the world's best-selling oat cereal. This modest rollout set in motion a decades-long dominance for the brand, transforming it into a household staple and redefining breakfast habits across America.

May 2, 1941

85 years ago

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