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November 2

Truman Defies Odds: Upset Victory in 1948 Election

Every major newspaper, every polling organization, and every political commentator in America agreed: Thomas Dewey would be the next president. Gallup, Roper, and Crossley all showed the Republican governor of New York with a comfortable lead. Life magazine had published a large photo of Dewey with the caption "The Next President." The Chicago Daily Tribune was so certain it printed 150,000 copies with the headline "DEWEY DEFEATS TRUMAN" before the votes were counted. Harry Truman won anyway. The upset of November 2, 1948, remains the most dramatic miscall in American electoral history, a failure of polling methodology that reshaped how elections would be measured for decades. The polls had largely stopped sampling in mid-October, missing a late surge of undecided voters breaking toward the incumbent. Truman's final margin was decisive: 303 electoral votes to Dewey's 189, with 24.2 million popular votes to Dewey's 22 million. Truman's victory was built on a relentless 31,000-mile whistle-stop train campaign through which he delivered over 350 speeches to roughly six million people. He ran against a "do-nothing" Republican Congress as much as against Dewey himself, hammering issues like farm price supports, housing, and Social Security expansion. His combative, plainspoken style drew crowds that shouted "Give 'em hell, Harry!" at every stop. The win was all the more remarkable because Truman's own party had fractured badly. Southern segregationists bolted to form the States' Rights Democratic Party behind Strom Thurmond, while the progressive left followed Henry Wallace into the Progressive Party. Both defections were supposed to doom Truman. Instead, he held the coalition's core: labor unions, urban Catholics, Jewish voters, Black voters in northern cities, and Midwestern farmers. The photograph of Truman grinning while holding the erroneous Tribune headline became one of the most famous images in American political history.

November 2, 1948

78 years ago

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