Snoop Dogg Born: West Coast Rap Icon Enters the World
Snoop Dogg emerged from Long Beach, California with a laid-back vocal delivery and a persona so distinctive that it became inseparable from West Coast hip-hop itself. His debut album Doggystyle, produced by Dr. Dre and released in November 1993, became the first debut album to enter the Billboard 200 at number one, selling over 800,000 copies in its first week. Born Cordozar Calvin Broadus Jr. on October 20, 1971, in Long Beach, he grew up in a neighborhood dominated by gang activity and was a member of the Rollin' 20s Crips. He was arrested multiple times as a teenager and served time in jail. His musical career began when Dr. Dre heard a freestyle he'd recorded on a homemade tape and invited him to collaborate on The Chronic, Dre's landmark 1992 solo album that established the G-funk sound. Doggystyle consolidated that sound: melodic synthesizer lines over heavy bass, laid-back flows, and a narrative perspective that was simultaneously street-level and cinematic. "Gin and Juice" and "What's My Name?" became defining tracks of 1990s hip-hop. His drawling delivery, stretched vowels, and improvised "-izzle" suffix language became iconic. His career has been remarkably long-lived. He has released over twenty studio albums across hip-hop, reggae, gospel, and funk. He reinvented himself as a media personality, hosting Martha & Snoop's Potluck Dinner Party with Martha Stewart, commentating on boxing matches, and appearing in hundreds of television shows, commercials, and films. His social media presence, characterized by humor and an apparently genuine interest in random internet culture, gave him a second career as a digital entertainer. He has built a business portfolio that includes cannabis brands, a media company, and ownership stakes in food and beverage companies. His transition from gangsta rapper to mainstream cultural figure happened so gradually that nobody can identify when it occurred. He remains one of the most recognizable entertainers on the planet, four decades after his first recording.
October 20, 1971
55 years ago
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