Coca-Cola Bottled: A Global Brand Is Born
Soda fountain operator Joseph Biedenharn bottled Coca-Cola for the first time in Vicksburg, Mississippi, sending cases downriver to test whether the drink could sell beyond the soda counter. This experiment in portability transformed a regional fountain beverage into a product that could reach rural stores and small towns, launching Coca-Cola's path to global distribution.
March 12, 1894
132 years ago
Key Figures & Places
What Else Happened on March 12
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