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Michael Jordan launched himself from the free-throw line to seal a victory, inst
Featured Event 1988 Event

February 6

Jordan Soars: The Dunk That Created a Brand

Michael Jordan launched himself from the free-throw line to seal a victory, instantly transforming a basketball play into a global brand phenomenon. That single dunk birthed the Jumpman logo and cemented the Air Jordan line as the most valuable sneaker franchise in history.

February 6, 1988

38 years ago

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What Else Happened on February 6

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